BRIEF
Greenpeace are fighting to reverse climate change. With the
temperature of the seas and oceans rising, the entire planets
marine life is peril.
Greenpeace are fighting to reverse climate change. With the
temperature of the seas and oceans rising, the entire planets
marine life is peril.
The solution was a print, DM and online campaign created
to demonstrate the extent and seriousness of this issue.
Audiences were directed to micro site based on Google Maps
where they could navigate a map of the 'future' worlds oceans.
When an ocean or sea was searched a message would
appear stating that this ocean/sea is now called the
'Dead Sea'. The message would show images of a once
thriving expanse of water compared against how it looked
today (in the future). A description also explained how the
ocean/sea was destroyed and how it could have been
prevented.
