THE BRIEF
Macquarie Graduate School of Management (MGSM) needed
an advertising idea to attract the best business minds to their
MBA program.
The solution was an online business simulator designed to put
The solution was an online business simulator designed to put
potential candidates to the test in real life business scenarios.
Candidates would select a company to run and get advice from
real-life CEO’s along the way. The simulator assessed the
decisions made in all the scenarios and listed them in a
leader board of budding CEO’s.
The simulator was backed up by a print campaign advertising
The simulator was backed up by a print campaign advertising
the highest achievers, creating an atmosphere of healthy
competition between candidates.
The game received over 12,000 unique plays.
The game received over 12,000 unique plays.
