Sydney Harbor Bridge is one of Sydney’s most iconic landmarks and in
2007 the famous bridge turned 75. The government wanted to celebrate
the bridge in style, not just it’s history, relevance and architectural
significance, but also for belonging to and serving the people of Sydney.
The solution was a celebratory day of colour, light and activity, closing the
CBD to allow iconic walks across the bridge. The campaign line and design
created a warmth and openness for an invitation as well as a call for celebration.
