INTERIOR DESIGN - WCSC
THE DEAD SEA - GREENPEACE CLIMATE CHANGE CAMPAIGN
BRIEF
Greenpeace are fighting to reverse climate change. With the
temperature of the seas and oceans rising, the entire planets
marine life is peril.
Greenpeace are fighting to reverse climate change. With the
temperature of the seas and oceans rising, the entire planets
marine life is peril.
The solution was a print, DM and online campaign created
to demonstrate the extent and seriousness of this issue.
Audiences were directed to micro site based on Google Maps
where they could navigate a map of the 'future' worlds oceans.
When an ocean or sea was searched a message would
appear stating that this ocean/sea is now called the
'Dead Sea'. The message would show images of a once
thriving expanse of water compared against how it looked
today (in the future). A description also explained how the
ocean/sea was destroyed and how it could have been
prevented.
CAMELBAK - BRAND CAMPAIGN
BRIEF
Camelbak produce high quality military spec hydration packs.
They wanted to reinforce their usefulness within Australia’s
most relevant sports
Camelbak produce high quality military spec hydration packs.
They wanted to reinforce their usefulness within Australia’s
most relevant sports
The solutions was an extreme take on running, mountain
biking and snow boarding imbuing the characters and the
sports with heroic ruggedness & fearlessness.
POWERHOUSE MUSEUM SHOP - PACKAGING
BRIEF
The Powerhouse Museum is a fantastic place to explore
our industrial, commercial , technological history & future.
The requirement was an idea to run throughout their store
from wall decals, to packaging and labeling.
The Powerhouse Museum is a fantastic place to explore
our industrial, commercial , technological history & future.
The requirement was an idea to run throughout their store
from wall decals, to packaging and labeling.
The solution was to create an organic, living, breathing
pattern built from objects found within the museum itself
reflecting the essence of fun education and discovery.
LINDT GOLD BUNNY - EASTER AD
BRIEF
Lindt Gold Bunny is the leading Easter product for Lindt and
is seen as the most premium Easter bunny product on the
market. Lindt wanted to reinforce this to people & demonstrate
why the Lindt Gold Bunny is a cut above the rest.
Lindt Gold Bunny is the leading Easter product for Lindt and
is seen as the most premium Easter bunny product on the
market. Lindt wanted to reinforce this to people & demonstrate
why the Lindt Gold Bunny is a cut above the rest.
The solution was an execution containing Australia’s own
Lindt Maitre Chocolatier hand crafting the bunny, showing
the love, dedication and skill it takes to create one.
GREENPEACE - CLIMATE CHANGE CAMPAIGN
BRIEF
Greenpeace are fighting to reverse climate change. After the
2008 Victorian bush fires, Greenpeace wanted to raise the
question of whether climate change was already becoming
a problem.
Greenpeace are fighting to reverse climate change. After the
2008 Victorian bush fires, Greenpeace wanted to raise the
question of whether climate change was already becoming
a problem.
The solution was a poster and DM campaign showing the
‘direct’ effect of burning fossil fuels and the resulting climate
change on our environment, specifically pointing to the bush
fires as potential proof of this growing problem.
CLARENCE ST CYCLERY - MAY SALE
BRIEF
Clarence Street Cyclery, Australia’s largest cycle store,
required an impact full campaign to advertise it’s May sale.
Clarence Street Cyclery, Australia’s largest cycle store,
required an impact full campaign to advertise it’s May sale.
The solution was inspired by the fact that bicycles sales
are now outnumbering car sales in NSW. The execution
celebrated the connection between cycling and helping
the environment.
WHO BRAND CAMPAIGN 2009
BRIEF
Who magazine pride themselves on getting true insights into
all their stories helped by their relationship with the industry,
getting better access to celebrities lives. Using their imagery
they needed a campaign that expresses Who’s knowledge
of the celebrities.
Who magazine pride themselves on getting true insights into
all their stories helped by their relationship with the industry,
getting better access to celebrities lives. Using their imagery
they needed a campaign that expresses Who’s knowledge
of the celebrities.
The solution was an integrated campaign based around
the line ‘Know Who, Know More’. The spot showed
different sides to the celebrities we know and love through
a graphic treatment.
the line ‘Know Who, Know More’. The spot showed
different sides to the celebrities we know and love through
a graphic treatment.
AIR AUSTRAL - BRAND CAMPAIGN
BRIEF
Air Austral are a new French airline and the only ones to
service a direct route from Sydney to Paris. They needed
to create a sophisticated brand campaign that romanticized
the destination.
The solution was an integrated campaign highlighting the
benefits of being able to fly direct and speedily to Paris.
Air Austral are a new French airline and the only ones to
service a direct route from Sydney to Paris. They needed
to create a sophisticated brand campaign that romanticized
the destination.
The solution was an integrated campaign highlighting the
benefits of being able to fly direct and speedily to Paris.
NSW GOVENMENT - SYDNEY HARBOR BRIDGE TURNS 75
BRIEF
Sydney Harbor Bridge is one of Sydney’s most iconic landmarks and in
2007 the famous bridge turned 75. The government wanted to celebrate
the bridge in style, not just it’s history, relevance and architectural
significance, but also for belonging to and serving the people of Sydney.
The solution was a celebratory day of colour, light and activity, closing the
CBD to allow iconic walks across the bridge. The campaign line and design
created a warmth and openness for an invitation as well as a call for celebration.
Sydney Harbor Bridge is one of Sydney’s most iconic landmarks and in
2007 the famous bridge turned 75. The government wanted to celebrate
the bridge in style, not just it’s history, relevance and architectural
significance, but also for belonging to and serving the people of Sydney.
The solution was a celebratory day of colour, light and activity, closing the
CBD to allow iconic walks across the bridge. The campaign line and design
created a warmth and openness for an invitation as well as a call for celebration.
MGSM - CEO SURVIVOR
THE BRIEF
Macquarie Graduate School of Management (MGSM) needed
an advertising idea to attract the best business minds to their
MBA program.
The solution was an online business simulator designed to put
The solution was an online business simulator designed to put
potential candidates to the test in real life business scenarios.
Candidates would select a company to run and get advice from
real-life CEO’s along the way. The simulator assessed the
decisions made in all the scenarios and listed them in a
leader board of budding CEO’s.
The simulator was backed up by a print campaign advertising
The simulator was backed up by a print campaign advertising
the highest achievers, creating an atmosphere of healthy
competition between candidates.
The game received over 12,000 unique plays.
The game received over 12,000 unique plays.
FIFA COLLECTIONS - BRAND CAMPAIGN
BRIEF
FIFA are the governing body of world football. They are associated with rules, regulations and bureaucracy. During the World Cup, FIFA launched a range of sports inspired clothing. The range was designed in London and made to extremely high spec.
As a global launch campaign, the solution was to literally fuse fashion with football, immediately bringing an air of cool and understanding of the target market to the usually
stiff brand.
FIFA are the governing body of world football. They are associated with rules, regulations and bureaucracy. During the World Cup, FIFA launched a range of sports inspired clothing. The range was designed in London and made to extremely high spec.
As a global launch campaign, the solution was to literally fuse fashion with football, immediately bringing an air of cool and understanding of the target market to the usually
stiff brand.
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